Some say that the new Transformers movie is a long-running ad for GM and the new Chevrolet Camaro.  I say “So what?”.  As a youngster in the 80s, I experienced everything the Transformers legacy had to offer.  Science Fiction, technology, and the long-standing battle between good and evil—c’mon, what’s not to love?  Hard-core Transformers fanatics have referred to the movie as “far from the (original) series” and “commercialism in cinematics”.  Some truth might weight into this, but overall, the movie does what the original series did best—captivate the audience with the wonder of what could be.  There is an abundance of wonder in the storyline and without knowing the movie’s plot (before spoilers), I must say that Bay & Spielberg built their 2 hours quite well.

One of the most exciting wonders was how the CGI overlays during a Transformation hit solid when the real, active prop (in this case, the new Chevrolet Camaro) came to life and sped away.  Everything about Bumblebee’s character, even without his voice initially, was instantly likeable.  His charisma, sense of humor, yet muscular protection all factored in.  The Chevrolet marketing folks must be pleased with the outcome.  Their new car is a faceplate for a targeted market that is pleased and excited to see the new Camaro take form of a noble character.  Their car helps out a boy in trouble, sacrifices himself, and even helps “the boy get the girl”.  If this is rolling stock personified, it seems to fit the characteristics of the new Camaro quite well.  We have seen its sleek lines, heard its powerful exhaust note, and know full well that it will be a reliable product once it hits the streets.

I’m sure everyone has their opinion on the new Transformers movie, as well as the Chevrolet Camaro.  It’s only a matter of time until the car becomes the real deal and we see it prowling the streets.  Until then, stay tuned, as we’ll keep you posted on what is happening.